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Adapt or Left Behind: 10 Essential Elements for a High Converting WebsiteAhd Shawky
As a business owner or marketing manager, you know that having a high converting website is crucial for reaching and engaging with users.
But in today’s digital age, simply having a website is not enough.
Your website needs to be a killer one that stands out from the competition and drives conversions.
Here are the 10 elements to make sure you have a client-hunting machine and a high-converting website.
1. Website Content
The heart of your website is its content and how you craft your message to be compelling, high-quality, relevant, persuasive, and informative to your users.
We like to discuss content in a matter of two terms:
a. Video & Audio
We previously discussed how video content is taking over in web design and is here to stay.
Video and audio content can be a game-changer for your website, adding an interactive element that can keep visitors engaged for longer.
b. Multilingual Support
With the world becoming increasingly globalized, add multilingual support to your website – it’s a must-have for reaching a wider audience.
The true power of the web lies in reaching wider audiences and not limiting your business with a location.
Make sure that every segment of the audience you target has seamless access to your website by adding their languages.
2. Usability & High Converting Website Design
How easy is it to use your website? Be true to yourself with the answer.
In a scenario where someone who just heard your name in a conversation, or came across it on the web, then landed on your website. How easy is it for them to find what they are looking for?
Is it a matter of simple clicks that they can find out what you offer?
Can they easily explore your product or service?
Can they find the answer to their questions and objections?
If the answer is not “yes, definitely.” then you need adjustment.
Nothing is more frustrating for a user than not being able to find what they’re looking for or having a website that’s difficult to navigate.
That is what we call usability.
Usability can be judged by three parameters:
Navigation mapping is crucial. You need users to interact with and move around your website seamlessly.
Your menus, links, and buttons need to be intuitive and easy to use. The navigation structure is all about interacting with the user and guiding them to take action.
b. User Experience
Do you want your website to be mediocre, or do you want it to be the number one go-to solution for your target audience?
The difference between the two lies in user experience.
As a business owner or marketing manager, it is important to consider the needs and goals of your target audience when they visit your website.
This includes understanding what type of information or actions they are looking for and making it easy for them to find and complete these tasks.
By focusing on user experience, you can help ensure that your website is easy to use and effective at achieving your goals, whether it is increasing sales or generating leads.
More and more users are accessing the internet on mobile devices. A mobile-friendly website is one that is optimized for smaller screens and touch-based interactions, making it easy for users to navigate and complete tasks on their smartphones or tablets.
It is crucial to have a mobile-friendly website because it can significantly impact the website’s usability, which in turn reflects on your business. Here are a few reasons why:
- Increased reach: A mobile-friendly website can reach a wider audience, as many users prefer to browse the web on their mobile devices.
- Improved engagement: A mobile-friendly website can provide better usability, leading to increased engagement and conversions.
- Better search engine rankings: Google and other search engines tend to rank mobile-friendly websites higher, which can help drive more traffic to a business’s website.
- Cost-effective solution: Having a mobile-friendly website eliminates the need to create a separate mobile app, which can be costly to develop and maintain.
How does your website look and feel for users? Does it reflect your brand image and establishes trust and credibility?
It’s important to understand that aesthetics play a significant role in the user’s experience and perception of your business.
A visually pleasing and well-designed website influences how users interact with and remember a website.
Additionally, a visually appealing website can help to differentiate a business from its competitors and make it more memorable to users.
Aesthetics in web design encompasses several aspects, including layout, visual design, and branding.
The layout of a website refers to the arrangement of elements on the page.
A well-designed layout can help guide users through the content and make it easy for them to find what they are looking for.
A good layout should be visually pleasing, easy to read, and easy to navigate.
b. Visual Design
Visual design refers to using color, typography, imagery, and other visual elements to create a visually pleasing and engaging website.
A website that uses high-quality imagery and a color palette that complements the branding can help to create a memorable and professional experience for users.
A website’s branding should be consistent with the overall branding of a business.
This includes using the company’s logo, color palette, and messaging.
A website that effectively communicates a business’s brand can help to create a strong and recognizable online presence.
These three elements (layouts, visual design, and branding) work together to create a cohesive and engaging experience for users.
Visibility in web design refers to the ability of a website to be easily found by users through search engines such as Google.
This is a crucial aspect for business owners and marketing professionals like yourself, as it can significantly impact the amount of traffic and potential customers to your website.
Search Engine Optimization (SEO) and Digital Marketing play a key role in increasing a website’s visibility; here is how:
a. Search Engine Optimization
It is the practice of optimizing a website’s content, structure, and technical elements to improve its ranking on search engine results pages (SERP).
This can include optimizing titles, meta descriptions, header tags, and images and making sure the website is mobile-friendly, fast-loading, and has a good user experience.
b. Digital Marketing
It encompasses a range of strategies to promote a website and business online, such as using social media, email marketing, pay-per-click advertising, and content marketing. These strategies can help to increase brand awareness and drive traffic to a website.
By implementing effective SEO and digital marketing strategies, you can improve your website’s visibility, reach a wider audience, and drive more traffic and potential customers to your website.
This can lead to increased engagement, conversions, and, ultimately, the growth of the business.
Encourage visitors to engage with your website by providing interactive elements such as forms, polls, and quizzes.
More engaging elements such as hover effects, animations, and parallax scrolling make better interactions with the user on your website.
How frustrating it is to head to a website and have it take forever to load. Users won’t wait longer than 7 seconds for your website.
You need to ensure that your website loads quickly and is optimized for performance. Slow loading times can lead to high bounce rates and lost conversions.
Ensure your website is quick to load and optimized for performance by compressing images, minimizing HTTP requests, using a CDN (Content Delivery Network), and enabling browser caching.
7. Call-to-action (CTA)
Any piece of content that has no clear call to action is useless. Your website needs to tell users what to do next and encourage visitors to take specific actions.
A high-converting CTA has these 4 elements:
- Using action-oriented language and phrases, such as “buy now” or “subscribe”
- Using contrasting colors for the CTA button makes it stand out from the rest of the website.
- Placing the CTA in a prominent location on the website, such as above the fold or in multiple places throughout the website.
- Testing different versions of the CTA to see which one performs best.
The internet is a very wild environment. You need to consistently update your security measures and protect your website and users from potential security threats such as hacking, data breaches, and malware.
It is an essential aspect of web design as it can significantly impact the trust and credibility of a business.
Make sure your website is accessible to users with disabilities, including users who rely on assistive technology. The parameters of an accessible website include the following:
- Using clear and simple language and providing alternative text for images and other non-text content.
- Ensuring that the website is navigable by keyboard and that all interactive elements can be accessed by keyboard alone.
- Providing subtitles for videos and transcripts for audio content.
- Using high-contrast colors to improve legibility for users with visual impairments.
This can include things like displaying relevant content, recommending products, or providing personalized greetings.
Personalization can help to improve the user experience and increase engagement, it can also help to increase conversions and customer loyalty.
In a world where the average attention span is 8 seconds, it’s crucial to make a good first impression.
Businesses that pay attention to these 10 elements will be sure to stand out from the crowd and attract and retain customers.
So, don’t let your website be a digital ghost town; make it a killer one.
Interested in scaling your business using the power of the web (web design and marketing)? Build a strategy for your brand on a free consultation session with one of our experts.