Everything You Need to Know About AI Overview

Let’s be honest, SEO in Egypt is broken, and most people don’t even realize it yet.

You’ve got SEO agencies in Egypt selling you blog packages, monthly reports, and traffic graphs that look good in presentations.

You’re ranking for keywords.

You’re hitting “position one.”

You’re doing everything your SEO agency told you to do.

So why are your leads flatlining?

Why is traffic down when your ranking is supposedly up?

It’s not your team.

It’s not your offer.

It’s not even your content.

It’s Google, or more specifically, AI Overview.

Google’s newest feature that’s rewriting how people search and how your website gets ignored.

And while most business owners in Egypt haven’t even heard the term “AI Overview” yet, it’s already taking their top-performing content and serving it back to users without giving them a reason to click.

AI Overview is Google’s latest attempt to “speed up” the search experience.

It uses generative AI to answer questions instantly at the very top of the page before users scroll to see traditional search results.

Think of it as a built-in ChatGPT, fueled by content like yours.

So when a potential client searches “best dresses in Egypt” or “how to style summer dresses,” Google may not send them to your ecommerce website anymore.

Instead, it pulls information from your website, combines it with content from others, summarizes it, and shows a glowing AI box right at the top giving users the illusion that they’ve already got what they need.

You still rank.

You just don’t get the click.

And that, for your business, is the death of organic traffic.

You might think this is a global issue that’ll hit Egypt in a few years. It’s not.

AI Overview is already active on searches happening in Arabic and English, across mobile and desktop.

It’s been quietly rolled out, and unless your SEO team is looking at CTR (click-through rate), you wouldn’t even notice the impact.

Here’s the pattern we’ve seen with clients:

• High-ranking blog posts same keywords, same position suddenly losing traffic
• Long-form guides generating impressions but no clicks
• Homepage still #1, but fewer leads coming in through search

It’s not algorithmic punishment.

It’s AI Overview replacing your content with its own summary.

The sad truth? Most SEO strategies in Egypt were built for Google in 2016, not 2025.

They’re based on an outdated playbook: write a few blogs a month, do some keyword research, build backlinks, throw in an infographic, rinse, repeat.

But in the world of AI Overview, that strategy falls apart fast.

Because now, Google doesn’t just rank your content it repurposes it.

And if your website wasn’t written, designed, and structured to be useful inside an AI response, then it simply won’t be seen.

And no, “ranking #1” won’t save you.

Because users won’t even scroll that far.

Yes, but only if you stop treating SEO like a checkbox exercise and start treating it like content strategy.

Winning in AI Overview requires building content that’s designed to be quoted, summarized, and repackaged.

That means:

• Writing direct, clear answers to specific questions (especially in H2s and H3s)
• Including lists, steps, comparisons, and POV statements not fluff
• Making your pages skimmable, structured, and smart
• Adding FAQs and mini-clusters around each main topic
• And perhaps most importantly: having something original to say

If your content isn’t useful to AI, it’s invisible to users.

Here’s what most SEO agencies in Egypt won’t admit: they didn’t build their models for AI Overview.

They’re still selling traffic, not visibility.

They’re tracking keywords, not real user journeys.

They’re giving you 10-page reports filled with vanity metrics and not asking the harder questions:

• Are your most important pages still getting clicks?
• Is your content being pulled into AI Overview answers?
• Is your search strategy actually generating leads or just generating charts?

The truth is, if your SEO agency in Egypt isn’t talking about AI Overview today, they’ll be scrambling to figure it out six months from now after you’ve already lost visibility to a competitor who adapted faster.

The SEO agencies in Egypt that are ahead of the curve (we’ll let you guess who we’re talking about) are already doing things differently.

They’re auditing entire websites to identify pages that are vulnerable to AI Overview.

They’re rewriting long-form content to prioritize skimmable answers, snippet-worthy formatting, and expert POVs.

They’re treating SEO like UX.

Like conversion.

Like product design.

Because that’s what AI is grading now.

And no, this isn’t just about your blog.

It’s your homepage, your service pages, your “About” section.

Every word on your website is either helping you show up in AI or helping your competitor instead.

If your SEO strategy is built to “get traffic,” you’ll soon be replaced by a bot.

If it’s built to answer, educate, and differentiate, you’ll still matter even when AI’s in the picture.

And if you’re still working with a traditional SEO agency in Egypt that treats your website like a checklist, not a competitive asset it’s time to upgrade.

MitchDesigns is already helping top brands in Egypt rewire their websites and content to compete in the era of AI Overview.

From performance audits to restructured content and design, we make sure your brand stays clickable even when Google tries to do the talking for you.

AI Overview is Google’s new generative feature that answers search queries instantly using AI. It impacts SEO by reducing clicks to websites even if they rank well since users get answers directly from Google’s AI box.

To optimize for AI Overview, your content must answer questions clearly, use structured headings, include bullet points or steps, and demonstrate subject-matter authority. Clear formatting helps Google’s AI summarize your content accurately.

If your website ranks #1 but isn’t getting clicks, AI Overview might be intercepting your traffic. Google’s AI-generated answers often appear above traditional search results, reducing the need for users to click.

Most SEO agencies in Egypt are still adjusting to AI Overview. Agencies focused on keyword rankings may overlook AI-driven visibility loss. Smart SEO strategies now focus on content structure, topical authority, and snippet-level answers.

Yes, but the strategy must evolve. Traditional SEO tactics focused on keyword density and backlinks are no longer enough. Content needs to be structured for AI visibility, user intent, and fast comprehension.