What do you mean by Persona Strategy?

A Persona Strategy covers the psychological aspects of potential customers, focusing on their emotions, motivations, pain points, desires, and overall behavior.

Each persona represents a segment of your audience, capturing their specific characteristics, lifestyle, values, and decision-making processes.

These detailed personas are used to tailor marketing messages, brand voice, and product offerings that resonate on a personal and emotional level with each segment, ensuring that the communication is relevant and engaging.